Click on a Magazine

Transform every printed ad into a digital one

The problem: the only way for old-fashioned printed ads to attract customers to a web site is to give a URL or an ugly and not-working QR Code.
Not such a problem for big luxury brands, but a big one for new services or online merchants. And magazines would love to get these advertisers to buy ads in their magazine.

The solution: a simple ads-recognition technology, that let people “click” on a printed ad with their smartphone. Like a Shazam for ads. It drives traffic to the site, and can give information about the potential customers and readers.

What is their market: brands are probably eager for a tool driving more traffic to their site. Especially big brands, that can catch the attention of a potential customer, then show their whole product line in a controlled environnement on their own site. Having the technology to do this is a way to enter the probably big market of “printed ads going online”.

Visit Adzuki Mobile

Helping print editors to drive traffic to websites is a great idea for them to take a bigger part of the digital ad market.
And the more simple and obvious the solution is, the more it will be efficient.

From what I understand, you need to download the Adzuki to “click” on your printed ad.
Meaning the newspaper or the brand has to explain how it works.
Meaning your readers must download the app, then use it on an ad.
Meaning no one will use it more than once, for fun (at best).

U.S.E.’s take on it

The first idea is good: driving online traffic from offline contents. But it looks like it’s too late and not effective enough to have a chance to be successful.

As the New York Times announced they have now more subscribers online than offline, proposing a technology to make ads in digital editions more interactive (and note just a copy of a printed ad) would probably have more potential.

Finally, the business is not easily scalable, which is another constraint to its further development.


  • No way this will work
  • Not betting on it, but the start is interesting
  • Need a bit fixing, but the path is clearly good
  • Where do we sign to invest ?

Our grade

3/12

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Rent Your Code

Port a software in any web browser with the Roozz plugin

The problem: you developed a great game or a powerful application that you’d like to see running on the web. But you’re lacking the right language skills or the ressources to make it web compliant, in any environment.

The solution: the Roozz platform makes any app running in a web browser. How does it work? Developers send their app, and Roozz makes it available to any user who installed their plug-in.

The bonus: Roozz also manages revenues, subscriptions and free trials. It’s a full new platform (and sales channel) for developers.

Their unfair advantage: once the audience has reached a threshold, it could become a cross-platform app store, appealing for developers and customers alike. That’s what big names are just trying to do right now!

Visit Roozz

It works for 3D games, or any high resources consuming apps, which opens a bigger market.
Maybe one day we won’t have to worry anymore about our computer speed before playing a recent game!

The website and the interface are lacking a piece of fun and color! The graphic codes coming from the technology world are not very engaging for users.
For ideas, see Apple, they opened an app store not long ago…