Around the Corner

Bookmark and share places around you

Location bookmarking app Grafetee

The problem: where is that super-nice sushi place again? Don’t we have an art exhibit tomorrow night? That kind of questions comes back a lot. But finding the answer can be long and painful.

The solution: bookmarking real places – not websites – in a mobile app: Grafetee. Once you found back that restaurant, or the adress of this party, you can easily share it with your circle of friends.
Business managers can also offer discounts, or a full map of their stores.

What’s the catch?: why not use Foursquare, Yelp or TripAdvisor instead? Grafetee is a much more private-oriented app, closer to a personal adress book and you can share your good spots in a spread-the-word kind of way.

Visit Grafetee

The aggregation of multiple services (Foursquare and Yelp by default, but you can add more) makes the app more complete.
No need to switch back and forth between apps, you can find it all in one.

The user interface is still very geeky.
Not very attractive nor easy to understand, it makes first steps with the app quite difficult ones.

U.S.E.’s take on it

The local apps market competition is fierce. There is an interesting choice here, even if execution is not up to the stakes yet.

While it can be pretty useful to keep the address of rarely attended spots, it will not work for your favorite bars or restaurants. Which will dramatically reduce tips or popularity measures of those spots.

Still, sharing the good spots with friends can be nice: it’s a good way to promote local shops or dinners, as the business model seems to be mainly based on B2B. And it might be the best way for Grafetee to grow their user base on a market very hard to enter in.

Out final take :

  • No way this will work
  • Not betting on it, but the start is interesting
  • Need a bit fixing, but the path is clearly good
  • Where do we sign to invest ?

Our grade : 6/12

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