Universal body passports are on the way

The problem: when you shop online for clothes or shoes, you’re never sure they will fit you. And even with the best customer service you can imagine, returns and refunds are painful and time consuming.

The solution: you enter every size you can take of your body, from your toes to the top, in a “body passport” that online merchants accept. This way, you can order the size of this great jacket that will fits you the best.

The competitors: Fits.me and UpCload are two competitors on this market, both with great technology and first references. They both work on the same principle (the measures you entered vs. the clothes size), but Fits.me adds a robot on which they try every piece of garnment, so that you can check how it would look on you (requiring more work from the merchants, though).

A winner?: The adoption by online shops and merchants is evidently critical for success. As in VHS vs. Betamax, the winning format will probably get all the money.

Visit Fits.me and UpCload

It looks like integration of Fits.me may be more painful and costly that it should probably be.

It improves the shopping experience (seeing the piece on “you”, with the robot), but it may slow the integration on many sites.